Privacy Policy

Hedgren USA Privacy Policy

Last Updated: February 21, 2025

 

Hedgren USA, Inc. (“Hedgren”, “we”, “us”, or “our”), provides essential bags and travel gear with smart functionality to allow our customers to handle everyday adventures without compromising on their personality or freedom to move. This Privacy Policy is designed to help you understand how we collect, use, process, and share your personal information, and to help you understand and exercise your privacy rights.

 

1. SCOPE AND UPDATES TO THIS PRIVACY POLICY

2. PERSONAL INFORMATION WE COLLECT

3. HOW WE USE YOUR PERSONAL INFORMATION

4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

5. YOUR PRIVACY CHOICES AND RIGHTS

6. SECURITY OF YOUR INFORMATION

7. INTERNATIONAL DATA TRANSFERS

8. RETENTION OF PERSONAL INFORMATION

9. SUPPLEMENTAL NOTICE FOR US RESIDENTS

10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

11. CHILDREN’S INFORMATION

12. OTHER PROVISIONS

13. CONTACT US

 

1. SCOPE AND UPDATES TO THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed by us, including on our websites, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, and other offerings are collectively called the “Services.”

Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law.


2. PERSONAL INFORMATION WE COLLECT AND PROCESS

The categories of personal information we collect and process depend on how you interact with us, our Services, and the requirements of applicable law. We collect and process information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

A. Personal Information You Provide to Us Directly

We may collect and process personal information that you provide to us.

  • Account Creation. We may collect and process personal information when you create an account, such as name, email address, username, etc.

  • Purchases. We may collect and process personal information and details associated with your purchases, including payment information.

  • Your Communications with Us. We may collect and process personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or loyalty program, request customer or technical support, or otherwise communicate with us.

  • Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect and process personal information from you in connection with the survey.

  • Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.

  • Sweepstakes or Contests. We may collect and process personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.

  • Conferences, Trade Shows, and Other Events. We may collect and process personal information from individuals when we attend or host conferences, trade shows, and other events.

  • Business Development and Strategic Partnerships. We may collect and process personal information from individuals and third parties to assess and pursue potential business opportunities.

  • Job Applications. We may post job openings and opportunities on our Services. If you respond to one of these postings, we may collect and process your personal information, such as your application, CV, cover letter, and/or any other information you provide to us.

 

B. Personal Information Collected Automatically

We may collect and process personal information automatically when you use our Services.

  • Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.

    • Location Information. We may collect precise location information in connection with your use of our Services.

  • Cookie Policy (and Other Technologies). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.

    • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.

    • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

Our uses of these Technologies fall into the following general categories:

  • Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;

  • Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);

  • Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;

  • Advertising- or Targeting-Related. We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Services or on third-party digital properties.

See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.

  • Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize our Services.

  • Social Media Platforms. Our Services may contain social media buttons, such as Facebook, TikTok, Pinterest, YouTube, and Instagram, which might include widgets such as the “share this” button or other interactive mini programs). These features may collect personal information such as your IP address and which page you are visiting on our Services and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.

 

C. Personal Information Collected from Other Sources

Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

 

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

 

A. Provide Our Services

We use your information to fulfill our contract with you and provide you with our Services, such as:

  • Managing your information and accounts;
  • Providing access to certain areas, functionalities, and features of our Services;
  • Answering requests for customer or technical support;
  • Communicating with you about your account, activities on our Services, and policy changes;
  • Processing your financial information and other payment methods for products or Services purchased;
  • Processing applications if you apply for a job we post on our Services; and
  • Allowing you to register for events.

B. Administrative Purposes

We use your information for various administrative purposes, such as:

  • Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
  • Identifying, protecting, detecting, and responding to security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for such activity;
  • Measuring interest and engagement in our Services;
  • Short-term, transient use, such as contextual customization of ads;
  • Improving, upgrading, or enhancing our Services;
  • Developing new products and services;
  • Ensuring internal quality control and safety;
  • Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
  • Debugging to identify and repair errors with our Services;
  • Auditing relating to interactions, transactions, and other compliance activities;
  • Sharing personal information with third parties as needed to provide the Services;
  • Enforcing our agreements and policies; and
  • Carrying out activities that are required to comply with our legal obligations.

C. Marketing and Advertising our Products and Services

We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

Some of the ways we market to you include email campaigns, custom audiences advertising , and “interest-based” or “personalized advertising,” including through cross-device tracking.

If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact Us” below.

D. With Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

E. Other Purposes

We also use your personal information for other purposes as requested by you or as permitted by applicable law.

  • De-identified and Aggregated Information. We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about the device from which you access our Services, or other analyses we create.

 

4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

Disclosures to Provide our Services

The categories of third parties with whom we may share your personal information are described below.

  • Service Providers. We may share your personal information with our third-party service providers and vendors, including Nuna Baby Essentials, Inc., that assist us with the provision of our Services. This includes service providers and vendors that provide us with IT support, hosting, payment processing, customer service, and related services.

  • Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.

  • Affiliates. We may share your personal information with our company affiliates for example: for our administrative purposes, IT management, or for them to provide services to you or support and supplement the Services we provide.

  • Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.”

  • APIs/SDKs. We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of our Services. For more information about our use of APIs and SDKs, you may contact us as set forth in “Contact Us” below.


B. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

 

5. YOUR PRIVACY CHOICES AND RIGHTS

Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

  • Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy.

  • “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

  • Cookies and Personalized Advertising. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly.

    The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative and the Digital Advertising Alliance.

    Please note you must separately opt out in each browser and on each device.


Your Privacy Rights. In accordance with applicable law, you may have the right to:

  • Confirm and Access your personal information, including: (i) confirming whether we are processing your personal information; and (ii) obtaining access to or a copy of your personal information.

  • Portability of your personal information, including receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine-readable format (to the extent technically feasible). Colorado residents may exercise this right no more than two times per calendar year. We are not required to provide such information to Connecticut, Colorado, and Oregon residents if doing so would require us to reveal a trade secret. Oregon and Delaware residents may request a list of specific third parties to whom we have disclosed your personal information;

  • Request Correction of your personal information where it is inaccurate or incomplete, taking into account the nature of the information and the purpose for processing that information. In some cases, we may provide self-service tools that enable you to update your personal information;

  • Request Deletion of your personal information. We may limit or deny your deletion request in certain cases, in accordance with exceptions specified in the applicable laws;

  • Consent to the Processing of Sensitive Personal Information. For Virginia, New Hampshire, Colorado, Connecticut, Delaware, Nebraska, Utah, Texas, and Oregon consumers, we will not process your sensitive personal information without obtaining your consent. California consumers will have the right, at any time, to limit the use of their sensitive personal information. For California consumers, please visit “Limit the Use of My Sensitive Personal Information” or contact us as set forth in “Contact Us” below to exercise this right. These requests will be processed in accordance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

  • Opt-Out of Sale or Sharing of Personal Information. You may opt out of our “sharing” of personal information for the purposes of (i) targeted advertising or (ii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. Please visit, “Do Not Sell or Share My Personal Information” or contact us as set forth in “Contact Us” below to exercise this right. Opt-out preferences will be processed in accordance with applicable laws. Please note that we do not under any circumstances, “sell” your personal information as defined under applicable laws.

 

If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.

 

6. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of personal information.

By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.


7. INTERNATIONAL DATA TRANSFERS

All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.

 

8. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

 

9. SUPPLEMENTAL NOTICE FOR US RESIDENTS

This Supplemental Notice for US Residents only applies to our processing of personal information that is subject to US state privacy laws. US state privacy laws provide US residents with the right to know what categories of personal information Hedgren has collected about them, and whether Hedgren disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. US residents can find this information below:

 Category of Personal Information Collected or Processed by Hedgren     Category of Third Parties Personal Information is Disclosed to for a Business Purpose

Identifiers.
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, or other similar identifiers.    
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Personal Information does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records. Note: Some personal information included in this category may overlap with other categories.  
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information)
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Commercial information
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Biometric information
Physiological, biological, or behavioral, characteristics (including DNA) that can be used to establish individual identity, or imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template such as a faceprint, a minutiae template, or a voiceprint, can be extracted and keystroke patterns or rhythms, gait patterns, or rhythms, and sleep, health or exercise data that contain identifying information.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Internet or other electronic network activity
Browsing history, search history, information on a consumer's interaction with an internet website, application, or advertisement.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Geolocation data
Physical location or movements.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Sensory data
Audio, electronic, visual, thermal, olfactory, or similar information.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Professional or employment-related information
Current or past job history or performance evaluations.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

 

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g, 34 C.F.R. Part 99))
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

Inferences drawn from other personal information to create a profile about a consumer
Profile reflecting a consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Service providers
  • Business partners
  • Affiliates
  • Other users or third parties you share or interact with
  • Advertising partners
  • Internet service providers
  • Data analytics providers
  • Government entities
  • Operating systems and platforms
  • Social networks
  • Consumer data resellers

 

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal Information” above, respectively.

 

“Sales” of Personal Information under US State Privacy Laws

Hedgren does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age.

 

Additional Privacy Rights for US Residents

Non-Discrimination. US residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the applicable privacy laws.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in “Contact Us” below for additional instructions.

Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.

Appeal. Under certain US state privacy laws, you may also appeal to our refusal to take action on a consumer request. Within 45 days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written application of the reasons for the decision.

Under the Colorado state privacy law, we may extend the 45-day period to response to an appeal by another 60 days, where reasonably necessary, taking into account the complexity and number of requests serving as the basis of appeal. We will inform Colorado consumers of any extension within 45 days after receipt of an appeal, together with the reasons for delay.

If the appeal is denied, Virginia, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, and Texas consumers may contact their state Attorney General and submit a complaint.

10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at customerserviceusa@hedgren.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth in “Contact Us” below.

 

11. CHILDREN’S INFORMATION

The Services are not directed to children under 13, and we do not knowingly collect personal information from children. Protecting children’s privacy online is very important to us. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account if applicable.

 

12. OTHER PROVISIONS

Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

 

13.CONTACT US

Hedgren is the controller of the personal information we process under this Privacy Policy. If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

Hedgren USA, Inc.
Hedgren Showroom
10 West 33rd Street, Suite 1207
New York, NY 10001
866-644-8264 
customerserviceusa@hedgren.com